HomeCase StudiesGentle Dental Surgical Group
Specialty RCM General & Oral Maxillofacial Surgery Seattle, WA (6 Dental Clinics)

Gentle Dental Group: Unlocking $420K in Medical Insurance Billing for Oral Surgeries

Cross-coding CDT dental procedures to major medical CPT insurance claims for sleep apnea and bone grafting.

Published May 2026 5 min read
+$420K
Medical Revenue
New revenue unlocked from medical plans
98.2%
Clean Claim Rate
For cross-coded medical claims
96%
Patient Satisfaction
From lower out-of-pocket expenses

The Challenge

  • Dental claims hitting annual maximum benefit caps leaving patients with high out-of-pocket bills.
  • Surgical tooth extractions, TMJ procedures, and sleep apnea appliances billed strictly to dental plans.
  • In-house dental staff lacked medical CPT coding knowledge.

The Solution & Strategy

  • Crosswalked CDT codes to medical CPT codes (e.g. sleep apnea appliances to CPT E0486).
  • Submitted primary claims to commercial medical insurance before billing secondary dental plans.
  • Provided patients with clear pre-treatment medical insurance coverage estimates.

Quantifiable Key Results

Medical Revenue Unlocked
$420,000
Net new practice revenue
Patient Out-of-Pocket
50% Cut
Lower patient financial burden
Medical Clean Claim Rate
98.2%
First-pass acceptance
"Cross-billing medical insurance unlocked $420,000 in revenue while saving our patients thousands in out-of-pocket costs."
Dr. William Zhang, DDSChief Medical Officer at Gentle Dental Group

Actionable Takeaways for Practice Leaders

1
Identify qualifying surgical dental procedures (sleep apnea, TMJ, trauma) to cross-bill commercial medical insurance
2
Submit primary claims to medical insurance first before utilizing patient dental annual maximum benefits

Ready to Achieve Similar Results?

Schedule a complimentary Revenue Cycle Audit for your practice to pinpoint billing leaks and clean claim opportunities.

Request Free Audit